This project called on me to conceptualize a human-interest campaign. For the campaign, I was to create a brochure, an Instagram and Social Media Campaign, and one additional, unique element or method of reaching my target audience. Below are the photographs and images from my final deliverables, followed up with a pitch deck.
The next images are the Instagram Ad Panels I designed for the Social Media campaign. Additionally, you will see the "Eco Medallions" I created to encourage community-building and further connection through the social media campaign. I laser-cut my Eco Wellness Project logos and Lino-printed them onto wooden medallions. The idea is for one person to leave a medallion behind somewhere out in nature, like a hiking trail, for another person to find. When found, the person can also post a photo to the Instagram and then re-hide it, or choose to keep it.
The following is the final pitch deck I completed for my class final. It explains the project in detail.
