Arashi

Web Branding + Virtual Entity

2021
A branding package for a virtual persona; an avatar of my choosing (by Lilium Labs). Design focus on utilizing typography, color palette, and image to build a full brand identity for my chosen avatar.
Arashi is a virtual, bilingual, Japanese fashion icon. She has reinvented the fashion world to bring the hottest shows and trends straight to the viewer’s living room via a web-based fashion forum. (see artist credits at bottom of page).
Advertisement showing all branding elements
Newsletter layouts for computer/device scrolling
Mock profile pages for YouTube, Twitter, and Twitch
Original character designed by Lilium Labs
Background art mined from: JT Works, H+Creative, Graphical Infinity, Synthrun

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